When big dogs come on the canine scene all the other dogs sit up and take notice. If there is going to be a scrap, they all know that the big dog is likely to win.
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| Really BIG Dogs! |
Big Dogs Howl at the Moon:
A full moon is the best promotional opportunity in the Big Dog calendar. No pooch worth its bones misses the opportunity to let loose and let everyone know it's around. Big Dogs bark first, bark loudest, and keep right on barking, long after all of the lesser mutts have abandoned the opportunity. Seek out as many platforms as you can to howl out the many reasons why your potential customers should sit up and take notice. There are many, and like the moon, many can come to you free of charge. seek out speaking engagements at key industry events and host or sponsor useful seminars for the industry associations involved in your marketplace. Look for opportunities to contribute articles to industry journals. When the Big Dog starts howling at the moon, the rest of the pack joins in eventually. All anyone remembers is the one who barks first, barks loudest, and barks consistently.
Big Dogs Don't Chase Cars:
Big Dogs don't wast their time chasing cars. They leave it to the mutts. They know that even if they catch the car, they wouldn't know what to do with it. Focus your efforts on chasing only opportunities providing a worthwhile return for your efforts. Before you start chasing prospects, be sure you know what to do with them once you catch them. Be sure its worth the effort. Chase only the prospects that have adequate need for you products or services, have the withwhithall to pay for them, and are likely to yield some kind of a profit. Don't get into the habit of chasing anything that moves. Leave it to the mutts. Keep calm. You can afford to be selective.....your a Big Dog.
Big Dogs Will Hound You Until They Get What They Want:
If a Big Dog sees a rival with a bone he fancies, he immediately goes after it. Nothing will stop him until it is his. Even if he's greeted with a snarl and a show of teeth, he'll withdraw a little, recompose himself, and come back again and again. Research shows that most big deals close after seven customer interactions, or more: the same research shows that most salespeople give up after a single No! Winning the best deals takes persistence. Be a Big Dog. Persist until you get the deals you want.
Big Dogs get To Know the Pack:
Big Dogs get to know more of the members of their own pack and of the other packs running in their area. A great benefit of all this sniffing around is that the Big Dog is the first to know if someone new moves into his territory. This kind of fearless networking is the key to looking like a Big Dog. Get out and about. make sure that you meet the maximum number of people in your area who might eventually be interested in what you have to offer. Find out who else is operating in your area. Get your nose right into their business and get to know what they're all about. The Big Dog knows everyone on his block - friend or foe. Network constantly.
Size Doesn't Matter if You've Got The Pedigree:
When your ina situation where everyone knows you're not quite as big a dog as you'd like to have them believe, remember a key rule - size doesn't matter if yiu;ve got the pedigree. Act like a thoroughbred. Be professional, adhering to a strict code of business ethics, and look after the important details. That way you'll always get the Big Dog respect you deserve. Professionalism and ethics are key.
Follow the Big Dog Code, and everyone will assume you're a Big Dog. Do it because you know you deserve to win.
About The Author.
James Lawson is President and Chief Strategist at The Capital Coaching Group Inc located in Fairfax, Va and is an award winning Business coach. He and his company help business owners with growth strategies, strategic planning, organizational development and productivity issues. He can be contacted via email at jlawson@advicoach.com or by calling 703-691-2299
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